Wisk was a laundry detergent brand owned and operated by Unilever. It was first launched in 1956 and was known for its ability to remove oily stains from clothes. Over the years, Wisk introduced different types of detergents such as liquid, powder, and high-efficiency detergents.
In 2008, Wisk rebranded itself as Wisk Deep Clean, emphasizing its ability to get deep into fabric fibers to remove dirt and stains. The product line also expanded to include fragrance-free and hypoallergenic options.
In 2016, Unilever announced that it would be discontinuing the Wisk brand in the United States and Canada, citing increased competition in the laundry detergent market. The last Wisk products were sold in early 2017.
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